A lot of people delay seeing the doctor—whether it’s because of co-pays, not having insurance, or just not having the time. But putting off care can lead to health problems getting worse, sometimes even ending up in the ER or the hospital.
We’ve all been there—waiting days for a call back or sitting too long in a waiting room, only to finally see a doctor who’s clearly rushed and can’t spend much time with us. On top of that, the costs from copays and surprise bills add up quickly and can be overwhelming.
That’s why Doc on the Rock in Key Largo, FL is doing things differently. As a Direct Primary Care (DPC) practice—not concierge or boutique—I focus on building real, ongoing relationships with my patients. It’s affordable, personal care where we talk and meet as often as we need to get you healthy and keep you that way.
Right now, I’m still working full-time in the emergency room and urgent care. I keep my monthly rate affordable by not having a traditional office schedule. I don’t offer labs or X-rays myself, but my patients use Advanced Urgent Care or Baptist Health System for those services.
I’ve kept this practice intentionally small so I can give each patient the attention they deserve. I’ll be opening to new patients one last time at the end of September, starting with those already on the waitlist.
If you’re interested, let’s chat! I’d love to schedule a phone call to see if this care model is a good fit for you or your family.
For a simple affordable monthly fee we can get you on the road to a healthier you. (or keep you there!)

** Maximum $50 for kids. Meaning no additional cost for more than two children. Must have one registered adult.
** 2026 Pricing:$150 sign-up fee | Adults: $93/month | Partners (add-on): $45/month | Kids: $25/month | Adult Kids Age 18-28: $35/month (max 2 kids, additional kids no charge)
Note: These rates will go into effect starting in 2026
Dr. Thomas Morrison is a physician in Key Largo, FL and has been practicing for 25 years and brings a variety of expertise to the Florida Keys community. Read on for further background information from the Doc On The Rock.

Your Health Comes First
Doc on the Rock is dedicated to improving access and outcomes for the Florida Keys community through direct, affordable care.
Click the button below for more information about Doc on the Rock’s goals and expectations. Also refer to our FAQ page.