Welcome to Doc on the Rock; your Key Largo Direct Primary Care.
The cost of healthcare has become overwhelmingly expensive. When you factor in insurance premiums, deductibles, copays, and the hours wasted sitting in waiting rooms for the doctor or medication refills, most people end up paying far more than they realize.
We offer transparent pricing, direct communication with your physician, and support from our Executive Office Manager to help navigate labs, records, referrals, and appointments. Direct Primary Care (DPC) is not a concierge or boutique practice. We do not require insurance. There are no large enrollment fees and no annual contracts.
I focus on building real, ongoing relationships with my patients. It’s affordable, personal care where we talk and meet as often as we need to help you achieve and maintain your health goals. As my practice grows, appointment scheduling may occasionally require a bit of advance planning, but I can still facilitate your care via text or conversations.
I continue to serve our community by working part-time in the local emergency room (two shifts a month) and as Medical Director for the Good Health Clinic. While I maintain several leadership roles throughout the Keys, my primary focus moving forward is Doc on the Rock.
The practice is not designed for walk-in appointments, and services such as laboratory testing, imaging, etc., will need to be obtained at other facilities.
Though Diany (my Executive Office Manager) and I are able to allow our practice to grow, I do plan on limiting my total patient population so that I can provide the care you each deserve. We are blessed by so many who trust us throughout the Upper Keys, and the continued growth of our practice is a reflection of that. We expect to reach capacity by mid-
2027.
If you’re interested, let us know! Text, leave a message, or send a consult request. All are welcome.
For a simple affordable monthly fee we can get you on the road to a healthier you. (or keep you there!)
** Maximum $50 for kids. Meaning no additional cost for more than two children. Must have one registered adult.
Dr. Thomas Morrison is a physician in Key Largo, FL and has been practicing for 30 years and has been a part of the Florida Keys community for 11 years.

Your Health Comes First
Doc on the Rock is dedicated to improving access and outcomes for the Florida Keys community through direct, affordable care.
Click the button below for more information about Doc on the Rock’s goals and expectations. Also refer to our FAQ page.
